About

about - g3 agency

With a complimentary 20 minute executive overview of your current digital marketing strategies, G3.agency can determine your potential for increased revenues.  
George Penzenik CTO G3 Angency

George penzenik

Chief Technology Officer

I am a coach, mentor and pacesetter. The key to my success is the ability to connect with people and motivate them to take their performance to the next level. I build high performance interdisciplinary teams focused on delivering software solutions that are accurate, performant, scalable and delivered in an outstanding user experience.

I am a local community activist, having served as an elected commissioner of Lewis County Water Sewer District 6 and as the Fire Chief of Lewis County Fire & Rescue District 8.

My philanthropic endeavors include building, supporting and hosting websites for local non-profit organizations and mentoring local youth technology groups.

nick mccallion

Chief marketing officer

The G3.agency mission is “Bringing more business to small business.”  I live that every day for my clients.  Whether small business owners, national brands, non-profits, start-ups, or anywhere in between.  As a software sales veteran for over 30 years, my corporate dossier includes companies such as Oracle – 40B+ 2021 Sales and Compuware.  I always deliver a successful harmony of technology and business experience in the digital world.

The world of marketing, regardless of form, has always intrigued me.  And by the time the iconic Mad Men television series came out, I was finally starting to capitalize on my Journalism minor with daily journal entries.  Most of these were geared at creating retro-looking, shake-your-hand-in-person feeling campaigns using our unstoppable G3.agency technology.  So this is my culmination of over 20 years of being self-employed:  a wonderful digital-world hybrid combining sales, technology, and marketing while giving back to as many businesses as possible.

My philanthropic endeavors include pro-bono campaigns with non-profits to increase their brand awareness and drive income.  I also very much enjoy bringing awareness to deserving social media artists.

The term “pro bono,” which is short for pro bono publico, is a Latin term that means “for the public good.”

new nick

Digital Marketing Agency

more leads = more sales

digital marketing agency

Client revenues are our priority

Dedicated Team

You are paired with a a dedicated digital marketing expert whose sole responsibility is your success, which we measure with quantifiable data.

Experienced Marketers

All our team members are highly qualified digital marketing specialists.  We focus on you, your goals and how best to achieve them.

Best Technology

You get the most effective and efficient technology available for every campaign.  We don’t settle when it comes to success.

Business Relationships

A business relationship is only as good as thorough communication and achieving shared goals.   We build client relationships for life.

dominate your competition

It’s a fact that you cannot deny.  More and more people are using the Internet, specifically Google search, to find qualified contractors in the area for all their home maintenance and improvement needs.

Those business owners that capitalize on this fact and invest in their companies in order to rise to the top of search engines will dominate their competition.  

With a complimentary digital marketing review,  you will learn exactly how much traffic you are currently getting and a side-by-side comparison with your top competitors.  Only then can you make an informed decision to grow your business and increase sales.

Your business receives real-time and exclusive leads via phone, email and text.  You grow sales from our custom built lead generation websites, built exclusively for you.   What would you do with 20-30 additional well-qualified leads each month?

Your website and all social media channels are rebuilt and optimized to dominate your market and niche..  Find your company  at top of the Google search for the highest volume keywords.   Dominating Google search is how to send buyers to your door.  

Building a winning Google My Business (GMB) is the first step in any digital marketing campaign.  Having your business listed at the top of the map pack is critical for driving new business.  Mention code G3 for a complimentary GMB analysis.  

Through avenues such as Facebook, YouTube,  and Instagram, your small business will make a favorable and constant impression on your target audience of buyers.  Social 
Media Marketing,  or SMM, when used properly allows your to capture the ideal audience for your services on a regular basis.

Digital marketing Agency

Webmasters as well as material carriers began enhancing web sites for online search engine in the mid-1990s, as the first search engines were cataloging the very early Internet. Originally, all web designers only needed to submit the address of a web page, or LINK, to the various engines which would send out an internet crawler to crawl that web page, remove links to other pages from it, as well as return information found on the web page to be indexed. The process includes a search engine spider downloading a page and keeping it on the internet search engine’s own server. A second program, referred to as an indexer, extracts info about the page, such as words it consists of, where they lie, as well as any weight for specific words, along with all links the page consists of. Every one of this info is after that placed into a scheduler for crawling at a later day.

Website owners identified the worth of a high position as well as presence in online search engine results, developing an opportunity for both white hat as well as black hat SEO experts. According to sector expert Danny Sullivan, the phrase “seo” probably entered use in 1997. Sullivan credit reports Bruce Clay as one of the initial individuals to popularize the term.

Early versions of search algorithms depended on webmaster-provided information such as the keyword phrase meta tag or index documents in engines like ALIWEB. Meta tags give a guide to each page’s content. Using metadata to index web pages was located to be less than trustworthy, however, because the web designer’s option of key words in the meta tag might possibly be an imprecise depiction of the site’s real content. Incorrect, incomplete, and also inconsistent data in meta tags can and also did trigger pages to rate for unnecessary searches. Web content carriers also manipulated some features within the HTML source of a page in an effort to place well in online search engine. By 1997, search engine designers recognized that web designers were making efforts to place well in their search engine, which some web designers were also controling their rankings in search results page by packing pages with excessive or pointless keywords. Early search engines, such as Altavista as well as Infoseek, adjusted their formulas to prevent web designers from adjusting positions.

By heavily relying upon aspects such as keyword density, which were solely within a webmaster’s control, early search engines struggled with misuse as well as ranking adjustment. To give much better results to their individuals, search engines had to adjust to ensure their outcomes pages showed the most appropriate search engine result, as opposed to unrelated pages stuffed with various keyword phrases by dishonest web designers. This indicated relocating far from hefty dependence on term density to a much more alternative procedure for scoring semantic signals. Considering that the success and popularity of an internet search engine is identified by its capacity to create the most pertinent results to any kind of provided search, poor quality or unnecessary search results page can lead users to find other search resources. Internet search engine reacted by creating more intricate ranking formulas, thinking about added variables that were harder for web designers to adjust.

Business that use overly aggressive methods can obtain their customer sites banned from the search engine result. In 2005, the Wall Street Journal reported on a business, Traffic Power, which purportedly made use of risky methods as well as fell short to reveal those threats to its customers. Wired magazine reported that the exact same company took legal action against blog writer and Search Engine Optimization Aaron Wall surface for discussing the ban. Google’s Matt Cutts later validated that Google carried out in truth restriction Traffic Power as well as several of its customers.

Some internet search engine have actually likewise reached out to the SEO sector, and are constant enrollers as well as guests at SEO meetings, webchats, and also workshops. Major online search engine give information and guidelines to help with website optimization. Google has a Sitemaps program to assist webmasters find out if Google is having any problems indexing their web site and additionally gives data on Google traffic to the web site. Bing Webmaster Devices supplies a way for webmasters to send a sitemap and also web feeds, enables individuals to identify the “crawl price”, and track the web pages index condition.

In 2015, it was reported that Google was developing and promoting mobile search as a vital function within future items. In action, lots of brand names started to take a different technique to their Web marketing approaches.