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Hackerware - Run away!

Hackerware - run away!

G3 Agency CMO Nick McCallan

nick mccallion

consumer leads for small business
Chief Marketing Officer

CONTACT

Hackerware, why do you support it?

As the CMO of a Digital Marketing Agency, I get pitched “disruptive software solutions” all the time. Developers tell me, “This is going to revolutionize (fill in a process)in the (fill in industry or sector) . No one has anything like this.”

I bet that sound familiar to many of you. If the pitch looks like it has merit I’ll sit through the webinar or pitch. About 90% of the time I say “No thank you.” Sometimes I already have software or a service that meets the need, but most of the time it fails my “Bulls Eye Test”. It is a pretty simple test and helps me cut through all of the marketing hype. I wish I could have come up with a list that was some coolio acronym, but I couldn’t. So here is the list of the 5 tests I use when making a buying descion. Is the software:

  1. Accurate
  2. Reliable
  3. Performant
  4. Scalable
  5. Pleasant

Ok well, thanks for your time, and have a good day. No wait, seriously I have more.

Accurate

What do you mean it has to be accurate? Well if it for example calculates the volume of a 3-dimensional object given the inputs of the bounding coordinates minus wall thickness it has to be able to do the calculation accurately. That might seem like one of those “Duh!” moments but you would be surprised at how many systems fail to pass this first test.

Reliable

Yep, it has to be able to do its thing 100% of the time. If you tell me I only need to provide the bounding coordinates and wall thickness you had better be able to do your calculation if I ask the system to calculate the volume of a Klein Bottle. Ok, that isn’t fair. Everybody knows a Klein Bottle has no volume. The point here is that so many software developers only consider a very limited number of scenarios when doing testing during development, far fewer use Test-Driven Development[1] and fewer still have a robust Quality Assurance team backing them up. If it works once, it needs to be able to work 100,000 times.

Performant

If the system has passed the first two tests we now look at how long it takes to do its thing. If you are going to calculate the volume of an object I don’t want to have to take a nap waiting for the results to return. Now not every software system will pass the “Gold Fish” test. The “Gold Fish” test is based on an urban legend that a Gold Fish only has a long-term memory recall of 3 to 5 seconds. Recent studies[2] show that modern websites lose visitors if the results are not returned in 3 to 5 seconds. Modern software solutions either web or desktop need to be zippy. This isn’t 1997 and we would wait for an entire weekend to re-index our Oracle CRM Database.

Scalable

With the first three tests checked off let’s throw some volume at this. I think everyone has heard of the catastrophic failure of https://healthcare.gov in 2013[3]. Now I’m not saying you need to be able to calculate the volume of a billion objects and give me ALL the results in 3 to 5 seconds but if you have a planned maximum workload it won’t take long for one of your users to crush your software. Whatever volume you anticipate it probably won’t be enough.

Pleasant

I’m sure there are some eye rolls going on now or a few puzzled faces but just give me a minute. Over the years some of the largest software development companies have created massive amounts of data on what a Pleasant User Experience[4] should be. I have to say nothing surprises me anymore and this is where I get to “Hackerware”. Hackerware isn’t some tool used to hack into secure online assets. Hackerware is software developed with almost no consideration for what it is going to be like to use the software. Sure the developers who created it figured out how to make it do its things but they haven’t given consideration to what hell they are going to put someone through when they are using the software. Specifically, things that are an immediate fail for me are:

  1. Returning a Stack Trace to the User Interface (UI) – I bet you have all seen one. Hundreds of thousands of lines of gibberish you have no idea what to do with. Frankly, many developers can’t read their own stack traces.
  2. Useless Error Messages – a dialog box pops up and the message in the box is “System Error”. Nothing else, no link to Help or Support. Just that nauseating feeling that something really bad has just happened and no one cares.
  3. Broken or Non-Functional UI Elements – I have to say that this has to be the one thing that sets me off. If it doesn’t work, don’t display it!
  4. Silent Failure – Have you ever spent time setting up software to do its things. Everything is hunky-dory. No filed validations have failed, nothing to indicate you have done something wrong. You click on the OK button and wait. Now in all fairness maybe the system needs to wait for data like maybe the closing price of a stock and that is completely fair. But when you return nothing has happened. No results, no error messages, nada.
  5. No Re-Dos – I’ve seen more and more of this lately. You don’t have the ability to go back in and check your inputs. The process is sealed and that’s that.

Wrapping this up

I hope that none of you have to experience any of these failures or shortcomings when you are evaluating software for your company. If you do I would encourage you to provide brutally honest feedback about why you aren’t going to make a purchase. As the consumers of modern software, we need to demand more. Honestly, if a software package can’t cross these five simple hurdles it is a none starter.

[1] https://en.wikipedia.org/wiki/Test-driven_development

[2] https://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/

[3] Office of Inspector General, HealthCare.gov: CMS management of the federal marketplace: a case study, Available at: https://oig.hhs.gov/oei/reports/oei-06-14-00350.pdf [Accessed November 18, 2016].

[4] https://docs.microsoft.com/en-us/windows/win32/uxguide/guidelines

Business owners across the globe implement G3.agency digital marketing solutions to increase sales.

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HOW CAN I MONETIZE MY WEBSITE AND NOT DESTROY MY USER'S EXPERIENCE?

HOW CAN I MONETIZE MY WEBSITE AND NOT DESTROY MY USER'S EXPERIENCE?

G3 Agency CMO Nick McCallan

nick mccallion

consumer leads for small business
Chief Marketing Officer

CONTACT

HOW CAN I MONETIZE MY WEBSITE AND NOT DESTROY MY USER'S EXPERIENCE?

You have poured your heart and soul into your website.  You are getting tons of traffic and your website ranking has soared, but now what? It is time to monetize your website!  There’s nothing better than turning all that hard work into cash.

But you’ve seen those websites where the content is overrun by ads and popups, but that isn’t what we mean.  Let’s talk about how you can make money and keep your beautiful website looking awesome.

STRATEGIES FOR MONETIZING TRAFFIC TO YOUR WEBSITE

So how do you go about making money from your website?  Sure you could run ads like everyone else but for that to work, you need to have the right level of traffic.  So let’s talk traffic!

MORE TRAFFIC EQUALS MORE MONEY, ONLY IF YOU DO IT RIGHT!

When people think about monetizing their websites the first thing that pops us is running ads, but everyone is doing that.  So how can you be different?

If you don’t have the #1 website in your niche you can still make money.  For example, you could use the audience you already have to launch a business (like coaching or freelance writing) based around your site. You could also sell products to your existing audience.

But the more traffic you have the more options you have.

How do you build traffic to your website?  Search Engine Optimization (SEO) will get you noticed.  So what if you write an ebook, hold a webinar, grow your email list, offer products or services basically anything to help people find you and get them interested in your content.

G3 AGENCY CAN HELP YOUR INCREASE TRAFFIC TO HELP YOU MONETIZE YOUR WEBSITE FASTER

Your website and all social media channels are rebuilt and optimized to dominate your market and niche..  Find your company at top of the Google search for the highest volume keywords.   Dominating Google search is how to send buyers to your door.  To learn more about how G3 Agency can help you fulfill your dreams click here to learn more about what we can offer.

Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. As we said, this new signal is just one of the hundreds of signals that being used in ranking and the intent of the search query is still a powerful signal, so a page may even rank highly if it has great, relevant content.

Business owners across the globe implement G3.agency digital marketing solutions to increase sales.

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Bounce Rate Analytics

Bounce Rate Analytics: Is your website ready?

G3 Agency CMO Nick McCallan

nick mccallion

consumer leads for small business
Chief Marketing Officer

CONTACT

Earlier this year, Google announced a ranking algorithm change they will deliver in 2021. This change is part of Googles continuing effort to make their search engine provide higher quality content from searches.  As part of this update, Google incorporates the page experience metrics into their ranking criteria for the Top Stories featured in search on mobile and removes the AMP requirement from Top Storie’s eligibility. Google continues to support AMP and will continue to link to AMP pages when available. Google updated its developer tools to help site owners optimize their page experience.

What does that mean for my website?

If you have a top-ranked website today, you could lose your position to websites designed to meet the new ranking criteria.  As your place drops in search engine results, fewer people find your website searching and seeing your competition first.

What can I do as a small business owner? The #1 course of action is to engage a digital marketing agency like G3 Agency Our team of search engine optimization experts can help you get more traffic, increase click through and increase conversion rates.

Bounce Rate Analytics - How can I prepare my website?

Four critical elements of this update are:

  1. Mobile-friendliness
  2. Safe Browsing
  3. HTTPS Security
  4. Intrusive Interstitial guidelines

MOBILE FRIENDLINESS

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.

SAFE BROWSING

Google will remove from their index websites that contain malware and other unsafe content. No legitimate business owner would intentionally place harmful content on their website, but what if a bad actor hacked your website?

HTTPS SECURITY

Security has always been critical to the web, but site migration challenges have inhibited HTTPS adoption for several years. In the interest of a safer web for all, Google worked alongside many others across the online ecosystem to understand better and address these challenges, resulting in real change. A web with ubiquitous HTTPS is not the distant future. It’s happening now, with secure browsing becoming standard for users of the internet.

INTRUSIVE INTERSTITIAL GUIDELINES

Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. As we said, this new signal is just one of the hundreds of signals that being used in ranking and the intent of the search query is still a powerful signal, so a page may even rank highly if it has great, relevant content.

G3 AGENCY SEARCH ENGINE OPTIMIZATION (SEO)

At G3 Agency, we are SEO experts.  We take the time to keep on top of changes to search engine algorithms that can negatively impact your placement in search engine results.  Lower search engine placement means fewer visitors to your website and a loss of new and returning customers.

Call us today for your free, no-obligation internet marketing evaluation and see how G3 Agency can help you dominate your competition, acquire more customers and increase your revenue.

Business owners across the globe implement G3.agency digital marketing solutions to increase sales.

g3.agency digital marketing agency