This is our FAQ

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be done on both on-page and off-page factors, which may include things like website design and structure, content, whether the site is mobile-friendly, load time, meta tags, backlinks, and social signals.

There are a number of benefits to optimizing your website for search engines. For one, it can help improve your visibility and organic traffic from SERPs. Good SEO can also lead to increased brand awareness and click-through rates (CTRs). And since SEO can help improve your website’s overall quality, it can.

How Effective is Search Engine Optimization?

It depends on how you measure effectiveness. From a narrowly defined perspective, such as “generates the most revenue for the lowest cost”, then search engine optimization is not very effective at all.

From a more holistic perspective, including factors such as brand awareness, customer loyalty, and other non-monetary benefits, then search engine optimization can be quite effective. The key is to think about what goals you are trying to achieve with your website, and then measure effectiveness accordingly.