Local SEO

local seo

Our team of Search Engine Optimization experts will help your small to medium business rank at the top of Google and Bing search results. We partner with companies across industries and offer Search Engine Optimization packages for every budget – from a one-time service up to an annual plan that includes full-time Search Engine Optimization services by our proven professionals. Your company can focus on what you do best while working in the background to ensure high rankings! 

what is our local seo program?

We’ll build custom Search Engine Optimization campaigns tailored specifically towards your industry, so more people are able to find and connect with you online, leading them straight into their next purchase or transaction! With innovative technology powered exclusively by Google’s search algorithm updates (such as Hummingbird), consumers’ needs have never been better met when they use search engines like Google before making decisions about products or services.

Prior to us starting our engagement you will receive a complete detailed audit of your current website. This report includes a detailed breakdown of the items we will correct when we optimize your website. Contact us for more information.

local seo

**For the verticals of Dentists, Lawyers, and Plastic Surgery, more work may be required due to competitiveness in the local market. Please contact us for more information.

 

The Search engine optimization Packages

Bronze Monthly local SEO
Package - $677**

The Bronze Monthly SEO Package is a great option for businesses on a limited budget or where the competition is low. This package is best for services areas with a population of less than 200k. If images are not provided we will use stock photos. We highly recommend that actual photographs of your business and work are used. We recommend purchasing at least three months of service for this package as it normally takes 30 to 45 days to achieve results.

  • GMB Optimization
  • GMB Photos 5 per month
  • GMB optimized Q&A 5 per month
  • One Press Release
  • One 1500 Word Blog
  • Google Map Stack
  • Google News Network
  • YouTube Stack
  • Local Page
  • Citations
  • GMB Posts 3 Days Per Week

**This package is only available for WordPress websites

Amazing Local SEO

Space Needle 2011-07-04

Silver Monthly local SEO
package - $1277**

The Silver Monthly SEO Package is a great option for businesses if competition is not high. This package is best for services areas with a population of less than 600k. If images are not provided we will use stock photos. We highly recommend that actual photographs of your business and work are used. We recommend purchasing at least three months of service for this package as it normally takes 30 to 45 days to achieve results.

  • GMB Optimization
  • GMB Photos 5 per month
  • GMB optimized Q&A 10 per month
  • One Release
  • One 1500 Word Blog
  • Map Stack
  • One Google News Network
  • Niche Relevant Link
  • YouTube Stack
  • Advanced Schema
  • Location Pages
  • Citations
  • GMB Posts 3 Days Per Week

**This package is only available for WordPress websites

Gold Monthly local SEO
package - $1977**

The Gold Monthly SEO Package is a great option for businesses looking for significant growth or where competition is high. This package is best for services areas with a population of less than 1MM. If images are not provided we will use stock photos. We highly recommend that actual photographs of your business and work are used. We recommend purchasing at least three months of service for this package as it normally takes 30 to 45 days to achieve results.

  • GMB Optimization
  • GMB Posts 5 Days Per Week
  • Map Stack
  • Cloud Stack
  • One Press Release
  • Press Release Media Room
  • One 1500 Word Blog
  • Google News Network
  • Niche Relevant Links
  • YouTube Stack
  • Advanced Schema
  • Location Pages
  • Citations
  • GMB Photos 5 per month
  • GMB optimized Q&A 5 per month
  • Review Responded to with
  • Keywords in response
  • YouTube Channel Setup and Optimized
  • One YouTube Video for Each Blog

**This package is only available for WordPress websites

platinum monthly local SEO
package - $3877***

The Platinum Monthly SEO Package is the ultimate package for highly competitive niches or a business in a large metropolitan area like NYC or LA. If you are looking to dominate your local market and want to see significant growth in your business, this is your package. This package is ONLY available for a minimum engagement of 90 days as large metropolitan areas, or highly competitive niches normally require 45 to 60 days to see results. If images are not provided, we will use stock photos. We highly recommend that actual photographs of your business and work are used.

Your Platinum package offers a combination of features and techniques that you will have a hard time finding anywhere else. 

  • GMB Optimization
  • GMB Posts 5 Days Per Week
  • Map Stack
  • Cloud Stack
  • Four Press Releases
  • Four 1500 Word Blogs
  • Twenty Google News Niche Relevant Links
  • YouTube Stack
  • Advanced Schema
  • Location Pages
  • Citations
  • GMB Photos 10 per month
  • GMB optimized Q&A 10 per month
  • Backlinks towards the Quantum Newswire Articles
  • Niche Relevant Backlinks
  • Review Responded to with Keywords in response
  • CTR Manipulation
  • YouTube Channel Setup and Optimized for YouTube Videos for Each Blog
  • Signal Genesys Press Release Media Room
  • Signal Genesys Social Media Media Room

***This package is only available for WordPress websites and requires a minimum two-month commitment

Advance Location Page - $677

  • Geo Centric Data per location.
  • All Services Listed out on Each Location Page.
  • H1 and H2 etc All Optimized Per Location.
  • URL Structure Optimized per Location.
  • Latitude and Longitude added to each image for the location.
  • Map Embed of the GMB with Keyword Iframe Insertion
  • Map Embed of the Location Keyword Iframe Insertion
  • All Streets in the Location Listed out and linked to their Gmap link.
  • All Neighborhoods Listed out and linked to their Gmap link.
  • Driving Directions Created to Each and Every Street to the GMB.
  • Driving Directions Created from Each Competitors GMB to you’re GMB.

monthly Website CAre Plan - $177

✅ Weekly WP Updates
✅ Support
✅ Uptime Monitoring
✅ Virus Removal
✅ Cloud Backups (1x Daily)

How does local seo differ from national seo?

 

Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine‘s unpaid results (SERP- search engine results page), often referred to as “natural,” “organic,” or “earned” marks. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes specific elements to rank a business for local search.

For example, local SEO is about ‘optimizing‘ your online presence to attract more business from relevant local searches. Most of these searches take place on GoogleYahooBing, and other search engines. Still, it would help if you also used sites like Yelp, Home Advisor, LinkedIn, Local business directories, social media channels, and others for better optimization in your local area to help YelpHome AdvisorLinkedIn, Local business directories, social media channels, and others.

The birth of local SEO

The origin of local SEO can be traced back to 2003-2005 when search engines tried to provide people with results in their vicinity and additional information such as opening times of a store, listings in maps, etc.

Local SEO has evolved over the years to provide a targeted online marketing approach that allows local businesses to appear based on a range of local search signals, providing a distinct difference from broader organic SEO, which prioritizes relevance of search over a distance of searcher.

Local search results

Local searches trigger search engines to display two results on the Search engine results page: local organic results and the ‘Local Pack.’The local organic results include web pages related to the search query with local relevance. These often include directories such as Yelp, Yellow Pages, Facebook, etc. The Local Pack displays businesses that have signed up with Google and taken ownership of their ‘Google My Business’ (GMB) listing.

The information displayed in the GMB listing and hence in the Local Pack can come from different sources:

  • The owner of the business. This information can include opening/closing times, descriptions of products or services, etc.
  • Information is taken from the business’ website
  • User-provided information such as reviews or uploaded photos
  • Information from other sources such as social profiles etc.
  • Structured Data were taken from Wikidataand Wikipedia. Data from these sources is part of the information in Google’s Knowledge Panel in the search results.

Google can show relevant local results in Google Maps or Search depending on the searchesGoogle Maps or Search. This is true on both mobile and desktop devices.

Google Maps

Google has added a new Q&A feature to Google Maps allowing users to submit questions to owners and respond.[8] This Q&A feature is tied to the associated Google My Business account.

Google My Business

Google My Business (GMB) is a free tool that allows businesses to create and manage their Google listing. These listings must represent a physical location that a customer can visit. A Google My Business listing appears when customers search for businesses on Google Maps or in Google SERPs. The accuracy of these listings is a local ranking factor.

Ranking factors

Local Online Marketing

Major search engines have algorithms that determine which local businesses rank in local search. Primary factors that impact a local business’s chance of appearing in the local search include proper categorization in business directories, a business’s name, address, and phone number (NAP) being crawlable on the website, and citations (mentions of the local industry on other relevant websites like a chamber of commerce website).

In 2016, a statistical analysis study assessed how and why businesses ranked in the Local Packs and identified positive correlations between local rankings and 100+ ranking factors. Although the study cannot replicate google’s algorithm, it did deliver several interesting findings:

  • Backlinksshowed the most important correlation (and Google’s Toolbar PageRank, suggesting that older links are an advantage because the Toolbar has not been updated in a long time).
  • Sites with more content (hence more keywords) tended to fare better (as expected).
  • Reviews on GMB also were found to correlate with high rankings strongly.
  • Other GMB factors, like the presence of photos and having a verified GMB page with opening hours, showed a positive correlation(with ranking) albeit not as important as reviews.
  • The quality of citations, such as a low number of duplicates, consistency, and a fair number of sources, mattered for a business to show in Local Packs. However, authorities did not influence their ranking within the pack: “citations appear to be foundational but not a competitive advantage.”
  • The authors were surprised that geotargeting elements  (city & state) in the title of the GMB landing page did not have any impact on GMB rankings. Hence the authors suggest using such features only if it makes sense for usability.
  • The presence of a keyword in the business name was one of the most important factors (explaining the high incidence of spam in the Local Pack).
  • Schema structured data is a ranking factor. The addition of the ‘LocalBusiness’ markup will enable you to display relevant information about your business to Google. This includes opening hours, address, founder, parent company information, and more.
  • The number of reviews and overall star rating correlates with higher rankings in the Google map results.

Local ranking according to Google

Prominence, relevance, and distance are the three main criteria Google claims to use in its algorithms to show results that best match a user’s query.

  • Prominence reflects how prominent a place is in the offline world. An important museum or store, for example, will be given more prominence. Google also uses information obtained on the web to assess the importance, such as review counts, links, articles.
  • Relevance refers to Google’s algorithms attempt to surface the listings that best match the user’s query.
  • Distance refers to Google’s attempt to return those listings that are the closest to the location terms used in a user’s query. If no location term is used, then “Google will calculate distance based on what’s known about their location.”

Local ranking: 2022 survey from 40 local experts including SEO Experts like William Jones, Chris Palmer, and Michael Merlino

According to a group of local SEO experts who took part in a survey, press releases, backlinks, and local citations are more important than ever to rank locally.

Near Me Queries

As a result of both Google as well as Apple offering “near me” as an option to users, some authors] report on how Google Trends shows very significant increases in “near me” queries. The same authors also note that the factors correlating the most with Local Pack ranking for “near me” queries include the presence of the “searched city and state in backlinks’ anchor text” as well as the use of the ” ‘near me’ in internal link anchor text.”

December 2021 Product Reviews Update (Dec. 1)

The goal of the Google product reviews update, like the April Product Reviews Update, was to reward outstanding product reviews in search results. Google wanted to show users content with insightful analysis and original search, written by topical experts or enthusiasts. It took about three weeks for this update to fully roll out.

Google’s new advice for this update: provide more multimedia “evidence” around your product reviews and include links to multiple sellers.

November 2021 Local Search Update (November 30)

Google said this global update was a “rebalancing of various factors we consider in generating local search results.” It ran between Nov. 30 and Dec. 8, overlapping with the December 2021 Core Update and December 2021 Product Reviews Update. However, Google didn’t confirm this update happened until Dec. 16.

November 2021 Core Update (Nov. 17)

This was the third and final Core Update of 2022. Like all of Google’s core updates, the November 2021 core update was wide-reaching, impacting websites and SEO across all languages, and took about two weeks to roll out fully.

So when you need a Local SEO expert, contact G3 Agency today!