Bounce Rate Analytics

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Bounce Rate Analytics: Is your website ready?

g3.agency digital marketing agency chief marketing officer

nick mccallion

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Chief Marketing Officer

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Earlier this year, Google announced a ranking algorithm change they will deliver in 2021. This change is part of Googles continuing effort to make their search engine provide higher quality content from searches.  As part of this update, Google incorporates the page experience metrics into their ranking criteria for the Top Stories featured in search on mobile and removes the AMP requirement from Top Storie’s eligibility. Google continues to support AMP and will continue to link to AMP pages when available. Google updated its developer tools to help site owners optimize their page experience.

What does that mean for my website?

If you have a top-ranked website today, you could lose your position to websites designed to meet the new ranking criteria.  As your place drops in search engine results, fewer people find your website searching and seeing your competition first.

How can I prepare my website?

Four critical elements of this update are:

  1. Mobile-friendliness
  2. Safe Browsing
  3. HTTPS Security
  4. Intrusive Interstitial guidelines

MOBILE FRIENDLINESS

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.

SAFE BROWSING

Google will remove from their index websites that contain malware and other unsafe content. No legitimate business owner would intentionally place harmful content on their website, but what if a bad actor hacked your website?

HTTPS SECURITY

Security has always been critical to the web, but site migration challenges have inhibited HTTPS adoption for several years. In the interest of a safer web for all, Google worked alongside many others across the online ecosystem to understand better and address these challenges, resulting in real change. A web with ubiquitous HTTPS is not the distant future. It’s happening now, with secure browsing becoming standard for users of the internet.

INTRUSIVE INTERSTITIAL GUIDELINES

Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. As we said, this new signal is just one of the hundreds of signals that being used in ranking and the intent of the search query is still a powerful signal, so a page may even rank highly if it has great, relevant content.

G3 AGENCY SEARCH ENGINE OPTIMIZATION (SEO)

At G3 Agency, we are SEO experts.  We take the time to keep on top of changes to search engine algorithms that can negatively impact your placement in search engine results.  Lower search engine placement means fewer visitors to your website and a loss of new and returning customers.

Call us today for your free, no-obligation internet marketing evaluation and see how G3 Agency can help you dominate your competition, acquire more customers and increase your revenue.

Business owners across the globe implement G3.agency digital marketing solutions to increase sales.

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