A few years ago, I decided that the best way to help local businesses grow was by improving their online presence using search engine optimization. My #1 goal is to drive sales for my clients. Results are the only thing that matter to me. You can receive all the fancy reports, but if you are not getting more leads and generating more business, nothing else matters.

Our Core Values

Every partner, employee, and associate at G3 Agency ascribes to our core values:

• Work at something that you love and that is worthy of your time and talent.
•  Give people more than they expect and do it cheerfully.
• Become the most positive and enthusiastic person you know
• Treat everyone you meet and work with like you want to be treated.
• Commit yourself to constant improvement.
• Commit yourself to quality
• Be loyal
• Be honest
• Be a self-starter
• Be decisive, even if it means you’ll be wrong sometimes.
• Be bold and courageous.
• Don’t do anything that wouldn’t make your mother proud

Contact us today if you want to work with an agency like ours and grow your business. We are proud to be a member of the SEO Community, helping companies to grow

Moving from Strings to Things – Search Entity Optimization

As technology continues to advance, it has become increasingly important for businesses to optimize their websites to remain competitive. One of the key strategies for optimizing a website is search engine optimization (SEO). While many businesses focus on optimizing their website using strings (text-based content), it’s becoming increasingly important to shift focus to things (entities).

In this article, we’ll explore the concept of search entity optimization and why it’s important for businesses looking to stay ahead of the curve in SEO. We’ll also discuss the key factors to consider when optimizing for entities and how businesses can make the shift from strings to things in their SEO strategies.

What is Search Entity Optimization?

Search entity optimization is a strategy for optimizing a website by focusing on entities, rather than just strings. An entity can be defined as anything that has a distinct and separate existence. This includes people, places, things, ideas, and concepts. When optimizing for entities, the goal is to create a semantic connection between different entities, rather than just focusing on individual keywords or phrases.

Why is Search Entity Optimization Important?

Search entity optimization is becoming increasingly important for businesses looking to stay ahead of the curve in SEO. There are several reasons for this:

1. Semantic Search: Search engines are becoming increasingly sophisticated in their ability to understand the meaning behind a search query. Semantic search is a search technique that uses natural language processing algorithms to understand the intent behind a search query, rather than just matching keywords.

2. Improved Search Results: By optimizing for entities, businesses can provide more comprehensive and accurate search results to users. This can lead to increased user satisfaction and improved search rankings.

3. Voice Search: With the rise of voice assistants like Siri and Alexa, optimizing for entities is becoming increasingly important. Voice search queries are often phrased in natural language, and optimizing for entities can help ensure that businesses appear in relevant search results.

Factors to Consider When Optimizing for Entities

When optimizing for entities, there are several key factors to consider:

1. Entity Types: The first step in optimizing for entities is to identify the different types of entities that are relevant to your business. This can include people, places, products, and more.

2. Entity Relationships: Once you have identified the relevant entities, it’s important to understand the relationships between them. This can include things like “is a” relationship (e.g. “Honda Civic is a car”) and “has a” relationship (e.g. “Honda Civic has a four-cylinder engine”).

3. Schema Markup: Schema markup is a type of structured data that helps search engines understand the content on a website. By using schema markup to identify entities and their relationships, businesses can improve their chances of appearing in relevant search results.

4. Content Optimization: Finally, it’s important to optimize the content on your website to reflect the entities and their relationships. This can include using natural language to describe entities and their relationships and including relevant images and videos.

Google has moved beyond indexing a page based on single keywords (which is what used to happen). Its algorithms use closely related keywords to give context to content, especially when there is ambiguity. Step back in time, and the Google search algorithm would look for references of a keyword on a page to determine the relevance to the query. Back to our example above, if your page is about credit cards, this keyword would be used to determine relevancy, and, in a simplistic form, the more mentions, the better. However, this wasn’t an accurate way to assess the relevance of a page and led to keyword stuffing and an obsession with keyword density and target keywords. The evolution of the natural language search engine to understand how semantically related words help define a topic better than the number of times a keyword is mentioned when people search Enter the age of entities. So, what exactly is an “entity”? An entity is a thing with distinct and independent existence. Regarding Tacoma SEO, an entity can be your Google My Business Listing (GMB), which is now your Google Business Profile (GBP), a knowledge graph, or a YouTube video. Entities can also be a complete collection of elements. Let’s look at a quick example and do a Google search for “David Bowie.”

Google didn’t just return a long list of where the string “David Bowie” appeared on webpages on the internet like it would have done in 1997; rather, it produced a variety of unique collections related to David Bowie, known as a knowledge panel. We didn’t ask “what movies David Bowie appeared in, yet Google determined that David Bowie worked as an actor and appeared in several films. We didn’t ask for “songs by David Bowie,” yet Google sent us a list of songs on Spotify™ by David Bowie.

Your Business as an Entity

So, let’s look at an example of a business as an entity and do a Google search for “Oracle.”

Like with our SEO Tacoma search for “David Bowie,” the search engine Google returned a collection of information about Oracle Corporation. If you are a contractor who does roofing repairs, the search engine Google search for your business may only produce one or two items. Maybe a link to your home page and a link to your Home Advisor listing.

SEO Tacoma Strategies for the Twenty-Third Century

So now, with a basic understanding of an entity’s ranking factors, how can you make your business ready for the search engine Google SEO in the twenty-third century using SEO services?

Content is King

image content optimization helps Google direct searchers to entities that are subject matter experts on a subject it determines that a search is related to. The more high-quality content you have related to a particular topic, the more likely you will appear in searches and appear near the top. Google research has shown that 85% of all searchers don’t go past Google search results page one. Natural language processing helps SEO work by allowing people to ask questions rather than think about what the search engine needs to give them relevant search results.

Rich Content is the Game Changer

Beyond high-quality content, you want to have enough of it. In most cases, about ten thousand words of content should be created for each page or subject on your business website. You will want to have relevant images rich in information in the content. ALT meta tags designed with individuals who used web page readers also help Google search to understand what the image is about on your website. Your ALT tags should be descriptive of what the image contains. The name of the image is also a key factor. An idea named “001.jpg” provides no additional information, unlike the same image whose name is “Tacoma-SEO-google-search-results-for-oracle.jpg.” Your content’s site structure or organization is another SEO strategy for SEO Tacoma. Many web developers still think of and use H Tags to style headings when they should be used to help create a table of content for a page. Using a single H1 tag and H2, H3, and H4 meta tags helps major search engines like Google understand how your information is organized and affects search engine results.

FAQ

Q1: What was the traditional definition of Search Engine Optimization (SEO)? A1: The traditional definition of SEO was based on the number of keywords and keyword synonyms used in the content of a website.

Q2: How did SEO change after Google launched its knowledge graph? A2: After Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs).

Q3: What are entities in the context of SEO? A3: Entities are concepts, topics, or ideas that are given a unique identifier by Google’s algorithm. They help search engines understand the context and meaning behind search queries.

Q4: Why is entity-based SEO becoming increasingly important in search engine results? A4: Context and relevance are becoming increasingly important in search engine results, and entities can help improve these factors. By using entities, search engines can better understand the content on a website and how it relates to user search queries.

Q5: How does entity-based SEO differ from traditional keyword-based SEO? A5: While traditional keyword-based SEO relies on the number of keywords and keyword synonyms used on a website, entity-based SEO uses context and entities to help users find the information they seek. This means that entity-based SEO focuses on the relevance and context of the content, rather than just the use of specific keywords.

Latent Semantic Indexing (LSI) Keywords

Latent Semantic Indexing (LSI) keywords are terms and phrases that are related to a specific topic and are used to improve the accuracy of search engine optimization. In the case of “Search Entity Optimization,” the following 15 LSI keywords may be used:

1. Search engine optimization (SEO) – The process of improving the visibility and ranking of a website in search engine results pages.

2. Search engine marketing (SEM) – A form of digital marketing that involves promoting a website through paid advertising on search engine results pages.

3. Keyword research – The process of identifying the most relevant and popular search terms that people use to find information related to a specific topic.

4. On-page optimization – The process of optimizing individual web pages to improve their ranking in search engine results pages.

5. Off-page optimization – The process of improving a website’s visibility and ranking through external factors such as backlinks, social media signals, and online reputation management.

6. Local SEO – A specific type of search engine optimization that focuses on improving the visibility and ranking of a website for local search results.

7. Organic search – The process of finding information through natural search results, rather than through paid advertising.

8. SERP – Stands for Search Engine Results Page. It is the page displayed by a search engine in response to a query by a user.

9. Link building – The process of acquiring backlinks from other websites to improve the authority and ranking of a website in search engine results pages.

10. Keyword density – The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

11. Content marketing – The process of creating and distributing valuable and relevant content to attract and engage a specific audience.

12. User experience – The overall experience a user has when visiting a website, including ease of use, design, and content.

13. Mobile optimization – The process of optimizing a website for mobile devices, such as smartphones and tablets.

14. Domain authority – A metric used by search engines to measure the authority and relevance of a website.

15. Meta tags – HTML tags used to provide information about a web page, such as its title, description, and keywords, to search engines.

Wrapping Up

Content, keywords, photo descriptions, and ALT text are just a few ways to help your Tacoma SEO Google search results rank. Your site alone will struggle to get noticed if you don’t implement some basic modern SEO practices. We need to stop thinking about strings and keywords and start to focus on entities. People are on their phones daily, searching for goods and services. If they are not on their phones, they are on their desktops or tablets. The digital age is here, and information is flying through the internet every third. It doesn’t stop. Your site must be optimized not for how searching worked in 1997 but for how it works in the twenty-third century. Let SEO Tacoma from G3 Agency move your online business presence into the modern age. Your search for an honest and respectful SEO agency is over. We are a Tacoma SEO company that is here to extend our services to you. We offer very competitive prices and deliver astounding results. We care about our customers and only want success for them. We are highly trained and skilled in SEO and will provide you with the steps necessary to ensure your site is crawled correctly and effectively by search engines. We know what works for all types of different niches. If you are interested in getting your business noticed, please do not hesitate to contact us. We look forward to working with you and getting your business optimized for the modern internet.

 About G3 Agency

G3 Agency is a digital marketing agency helping website owners get more traffic by implementing search engine marketing techniques. We work with structured data to implement SEO best practices for major search engines. We provide content optimization to increase search rankings focusing on keyword optimization. Our link-building techniques drive more visitors from search engines combined with our search engine optimization tuned web development.